Why It's Important to Do Your Research Before Negotiation

The best negotiators in business all have one thing in common: They do their research. Having negotiables and clearly defined end goals, identifying common ground, and defining your walk-away position help you make the best deals for your firm. Also aim to research your potential supplier's position and what you can offer them prior to entering a negotiation meeting. Doing in-depth market, business, and vendor research is the best way to identify those parameters.  If you're entering into a business