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The best negotiators in business all have one thing in common: They do their research. Having negotiables and clearly defined end goals, identifying common ground, and defining your walk-away position help you make the best deals for your firm. Also aim to research your potential supplier's position and what you can offer them prior to entering a negotiation meeting. Doing in-depth market, business, and vendor research is the best way to identify those parameters.
If you're entering into a business
Why It's Important to Do Your Research Before Negotiation